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Programmatic Specialist

Loblaw Companies Ltd Head Office

This is a Contract position in Vaughan, ON posted April 30, 2021.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location: 600-500 Lakeshore Blvd.

West, Toronto, Ontario, M5V 2V9 The decision to join a company is a big one.

We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Are you client obsessed?


So are we.

Join us, and help our clients reach the next level of awesome.

Loblaw Media™, a division of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers.

We support our clients by leveraging our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers.

Through this, we aim to improve shopping experiences for Canadians, and help them to Live Life Well™.

Our team is growing.

We seek talented, out-of-the-box problem-solvers who are as dedicated to success as we are.

If you are collaborative and thrive on partnering with clients to deliver the best solutions possible, then we want to hear from you.

We believe in diversity, creativity and teamwork.

If the above sounds great to you, this is the opportunity you’ve been waiting for.

The Programmatic Specialist is a digital media subject matter expert for Loblaw Media and will be tasked with executing and managing programmatic media campaigns for Loblaw Media.

This role will be reporting directly into the Sr.

Manager, Ad Technology & Performance, and will be primarily focused on driving the internal business’ programmatic efforts forward.

What you will do:
• Will be responsible to execute, and monitor programmatic media campaigns (display, video, native, etc.) across internal and external vendor partners
• Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, reach, offline sales, CPA, ROAS, etc.

• Champions a testing-and-learning mentality across all levels.

Analyzes & interprets data points across different paid marketing efforts and provide actionable insights to optimize performance.

• Stakeholder in managing and maximizing value from platform and technology partner relationships, as well as relationships with our publisher partners for scaling programmatic inventory availability
• Compile accurate and timely weekly, periodic, and post-campaign reporting.

• Work collaboratively with different cross-functional teams, including marketing, strategy, creative & design, analytics, and product.

What you will need:
• 3 years of experience with programmatic buying platforms at an agency, brand or publisher
• Strong technical experience with advertising and analytics platforms, such as Google Ads, Google Analytics, Adobe Analytics
• Data-driven mentality and a curiosity to dive deeper into campaign and channel analyses across multiple platforms.

• Collaborative, resourceful, and self-directed individual and team-player.

• Excellent time management and organizational skills with the ability to handle multiple projects concurrently and operate in a fast-paced work environment.

• Ability to deal with ambiguity and high degree of proactive “hands-on” thinking & acting How You’ll Succeed: At Loblaw, we seek great people to continually strengthen our culture.

We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing.

Upholding the law is part of our Code of Conduct
– it reinforces what our customers and stakeholders expect of us.

Employment Type: Full time Type of Role: Regular Loblaw recognizes Canada’s diversity as a source of national pride and strength.

We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.

Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.