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AVP, Advice Marketing

Manulife Insurance Malaysia

This is a Full-time position in Vaughan, ON posted February 5, 2023.

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders?

You’ve come to the right place.

We’re looking for ambitious people who share our values and want to make every day better for people around the world.

If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Working Arrangement Hybrid Job Description Reporting to the Manulife Canada Vice-President of Marketing, you will lead the Advice Marketing team, supporting Manulife Canada’s Individual Insurance and Bank businesses, with responsibility for advisor and broker-sold marketing initiatives.

You’ll be leading in a fast-paced matrix environment driven to acquire and retain advisors and brokers through breakthrough marketing across traditional and innovative media channels working with our sales, product, research, customer/advisor experience and analytics teams to drive sales and retention of our Insurance and Bank products and solutions.

You will be a key member of the Bank Leadership Team, providing strategic input across the business.

This leadership role is an incredible opportunity to have significant, transformational impact on the business, helping Manulife Canada achieve our ambition of being the 1 Insurance Company in Canada.

Our success will depend on building a fresh marketing approach that will differentiate us in the marketplace.

We’re looking for a leader who brings visionary thinking and excels in rallying and inspiring teams to win, learn and have fun.

Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential.

Effective communication of vision and leading through people for impact will be critical to delivering results.

​ Key Accountabilities: Marketing Strategy, Planning and Activation across advisor and broker-sold business Lead the end-to-end Advice Marketing planning for the Individual Insurance and Bank businesses, including vision, strategy and campaigns, that will deliver breakthrough marketing to help drive target business outcomes Drive the activation and delivery of marketing campaigns across Individual Insurance and Bank Lead creative and media strategy with internal and external agency partners Work collaboratively across marketing, the Segment and with agency partners to contribute to an integrated marketing plan for Canada; integrated across businesses, audiences (customer, advisor, plan sponsor etc.), and channels Work with the Individual Insurance and Bank Marketing Leadership Team to contribute to the overall marketing strategy for Canada Segment Activate the company brand mission across touch points in the advisor, broker and customer journey Drive brand consistency and governance across the segment with application within Individual Insurance and Bank Bank Business Strategy, Planning and Operations As a member of the Bank Leadership Team, contribute to the development and implementation of the Bank business strategy and plan, leveraging your marketing expertise and general business experience Understand business objectives and bring the full Manulife marketing organization to bear and contribute to achieving these objectives Work closely with Research & Insights team to enhance understanding of advisor, broker and customer perceptions, preferences and behaviours with emphasis on priority segments Translate advisor, broker customer and competitive insights into actionable marketing briefs that ensure insight driven marketing Leadership and Development Direct leadership of a team, while working collaboratively across marketing, the Segment, and with corporate partners Inspire, coach, and guide employees; build culture and employee engagement to create a better marketing organization Foster an inclusive and collaborative environment; encourage proactive sharing of tools, knowledge, and insights Establish accountabilities and performance standards; actively manage performance, providing formal and informal feedback and coaching to build a high performing team Identify key capabilities and talent needed for success; foster employee development and growth; actively recruit talent Measurement and Budgeting Oversee annual marketing budget for Advice Marketing for the Individual Insurance and Bank businesses; own and manage marketing spend through budget management Optimize marketing spend to deliver strong Marketing Return on Investment (MROI) and to deliver revenue and earnings targets Work with Digital Analytics and Research & Insight teams to measure and evaluate campaign effectiveness, while optimizing through real time marketing approach Develop and track to scorecards to monitor delivery against target business outcomes; continually assess what is working and not working and pivot accordingly This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role.

We reserve the right to change duties or assign additional duties at any time with or without notice.

Qualifications: Minimum bachelor’s degree in business or marketing with a graduate degree (MBA) preferred Minimum of 10 years progressive strategic marketing experience, specifically in brand and activation Demonstrated experience in marketing strategy and planning, with experience in delivering fully integrated, results-driven marketing campaigns Experience operating in an agile environment is an asset Possesses a deep understanding of the insurance and banking distribution channels in Canada Competencies: Innovation; help challenge convention and drive organizational change Strong leadership capability and create a culture of high-performance; build talent, coach, guide and actively engage employees while role-modeling inclusive behaviors Exceptional interpersonal skills with a focus on being a leader and team player with the ability to foster and maintain relationships in a matrix organization, and the ability to rally the team around a common vision Exceptional problem-solving skills with a deep understanding of problem-solving methodologies Strong business acumen and able to shift comfortably from strategy to execution What can we offer you?

A competitive salary and benefits packages.

A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

A focus on growing your career path with us.

Flexible work policies and strong work-life balance.

Professional development and leadership opportunities.

Our commitment to you Values-first culture.

We lead with our Values every day and bring them to life together.

Boundless opportunity.

We create opportunities to learn and grow at every stage of your career.

Continuous innovation.

We invite you to help redefine the future of financial services.

Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.

Championing Corporate Citizenship.

We build a business that benefits all stakeholders and has a positive social and environmental impact.

LI-hybrid Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward.

Ready to make an impact somewhere?

What are you waiting for?

Apply today.

About John Hancock and Manulife John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better.

We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe.

We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions.

Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021.

Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK.

Manulife can be found at manulife.com .

One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance , annuities , investments , 401(k) plans , and education savings plans .

Additional information about John Hancock may be found at johnhancock.com .

Manulife is an Equal Opportunity Employer At Manulife /John Hancock , we embrace our diversity.

We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process .

All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies .

To request a reasonable accommodation in the application process, contact recruitmentmanulife.com .