This job board retrieves part of its jobs from: Emploi Laval | Toronto Jobs | Work From Home

Highest paying job opportunities in Vaughan, Ontario

To post a job, login or create an account |  Post a Job

   jobs vaughan   

Bringing local job postings to the people of Vaughan, in Ontario

Slide 1
Slide 2
Slide 3
previous arrow
next arrow

Manager, E-Commerce Analytics

Acklands-Grainger inc.

This is a Contract position in Vaughan, ON posted September 19, 2022.

Job Description

POSITION DESCRIPTION:

The eCommerce Analytics Manager at Grainger Canada is responsible for collecting and leveraging multiple sources of website data, managing website analytical tools to provide insights and identify trends in online activity and sales. This position ensures that the value of web data and insights is well understood and optimized by all eCommerce functional areas to make decisions about the eCommerce roadmap.  This individual reports to the Director, Digital Experience Analytics and plays a key role in “understanding the customer” and optimizing the website user experience. This role is a hybrid role

KEY DUTIES AND RESPONSIBILITIES:

  • Act as the subject matter expert to establish, communicate, and execute on a web analytics and measurement strategy, ensuring it evolves over time to reflect changing needs and best practices
  • Manage website monitoring tools, including Adobe Analytics, Adobe Target and Audience Manager
  • Partner with Grainger Canada Strategic Marketing and critical functions at W.W. Grainger to develop roadmap of tools and techniques for website analytics
  • Develop and distribute accurate website reporting using a variety of tools and data sources
  • Partner with key stakeholders to turn findings into actionable insights. This includes:
    • site traffic and click-stream navigation patterns
    • site search and browse behavior
    • eMarketing program effectiveness
  • Own and execute A/B testing roadmap. Conduct testing, analyze results and recommend improvements to web design and content
  • Work with technology partners to determine and implement site tagging and tracking requirements
  • Develop processes and procedures to ensure ongoing data quality and integrity
  • Provide insight, forecasts and business cases to inform project prioritization
  • Work in partnership with internal and external stakeholders to enable targeted efforts through first- and third-party data
  • Manage one eCommerce analyst to achieve these objectives
  • EXPERIENCE/QUALIFICATIONS:

    • Bachelor’s degree in Business/Marketing/Statistics/Finance or equivalent combination of education and experience
    • 5+ years of hands on experience in enterprise-level web analytics applications and strategy (e.g. Adobe Analytics, Google Analytics) in an eCommerce environment
    • Experience in advanced web analytics methodologies including A/B and multivariate testing, customer segmentation, and ability to apply web behavioural data to influence website design
    • Experience with customer data platform (CDP) is an asset, preferably Adobe Experience Platform
    • Advanced use of SQL, Excel and other MS Office applications for the creation of reports, analysis and presentations
    • Strong communication and presentation skills (written and verbal)
    • Ability to work independently with strong self-management

Job Requirements

  • EXPERIENCE/QUALIFICATIONS:

    • Bachelor’s degree in Business/Marketing/Statistics/Finance or equivalent combination of education and experience
    • 5+ years of hands on experience in enterprise-level web analytics applications and strategy (e.g. Adobe Analytics, Google Analytics) in an eCommerce environment
    • Experience in advanced web analytics methodologies including A/B and multivariate testing, customer segmentation, and ability to apply web behavioural data to influence website design
    • Experience with customer data platform (CDP) is an asset, preferably Adobe Experience Platform
    • Advanced use of SQL, Excel and other MS Office applications for the creation of reports, analysis and presentations
    • Strong communication and presentation skills (written and verbal)
    • Ability to work independently with strong self-management