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Senior Manager, Product Marketing

SOTI Inc. North America

This is a Contract position in Vaughan, ON posted June 13, 2021.

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Title: Senior Manager, Product Marketing Location: Mississauga Who We Are At SOTI, we are committed to delivering best in class mobile and IoT device management solutions.

We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For Do you live to tell a great story?

Thrive in a fast-paced environment that encourages you to make your mark and be part of something big?

We’re looking for a global product marketing professional who can sit at the intersection of innovation and commercialization and build a team in a rapidly growing global marketing organization.

Strategic, driven, flexible, and highly collaborative, the right candidate will shape how we communicate our value proposition to the market, in close partnership with Product Management, Sales Enablement and the broader Marketing Team.

This role is critical to educating, inspiring and ultimately shaping the future direction of how we market our innovations to the world, defining our go-to-market priorities that drive revenue growth with impactful positioning and messaging.

What’s in it for you?

The People
– From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in.

A culture that emphasizes personal growth, continuous innovation and fun.

The Growth
– Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line.

SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big The Technology
– You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams.

You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do Drive go-to-market priorities that focus on revenue growth.

Develop strong value proposition messaging that differentiates, and create marketing plans and campaigns centered around clear, accurate and compelling message tailored to solving our customer needs Go-to-market excellence: support the strategic development of integrated marketing and demand generation plans that deploy tactics to drive customer awareness and consideration Develop a deep understanding of our product development road map and maintain a detailed road map calendar to lead our global marketing organization in the planning and execution of ‘product-version’ and ‘new-product’ launch GTM campaigns.

Develop competitive intelligence content that clearly communicates our key USPs, designed to inform and enable demand generation and sales opportunity conversions.

Become well versed in the type of conversations our Sales teams currently have with customers in different verticals, who they are talking to at every stage of a deal, and the customers’ use cases for our solutions Collaborate closely with Product Managers to illuminate the ‘so what’ of new and updated products and features to different audiences like customers, sales, partners and internal stakeholders.

Be proactive in identifying upcoming changes in our partner operating systems and how those changes affect the use of our products.

Work with the reseller and OEM partner enablement teams to build out and improve on our partner portal with the goal of our partners’ success.

Act as a key company spokesperson for media opportunities at industry events to promote company products, services and thought-leadership.

Experience You’ll Bring 6-8 years of progressive experience in marketing, ideally B2b software, of which a minimum of 5 years of experience in product marketing, preferably in the tech sector.

Proven analytical and problem solving aptitude
– both a strategic thinker balanced by a desire to dig into data, and apply these insights with Product Marketing best practices to optimize go-to-market plans and strategies A quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change Highly motivated self-starter with a strong level of personal organization and time management skills Natural storytelling with a gift for writing and ability to create compelling messaging that speaks to customer pain points, coupled with excellent oral/written communication skills including demonstrated ability to deliver presentations Must be detail oriented, with the ability to handle multiple assignments promptly and effectively Experience working with global sales teams to create sales enablement content (proposals, one-pagers, company overview, and sales presentations).

Demonstrated experience both updating existing content and beginning projects from concept to execution required.

A portfolio of published writing is a bonus (eg blogs, media articles, research reports) About SOTI SOTI is the world’s most trusted provider of mobile and IoT management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide.

SOTI’s innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments.

SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace.

We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market.

We offer careers with EndlessPossibilities.

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation during any stage of the recruitment process, please notify People & Culture at

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies.

In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.