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Studio Marketing Director

Gameloft

This is a Contract position in Vaughan, ON posted August 1, 2022.

As a leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000.

Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie.

Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.

Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide.

Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies.

Gameloft is a Vivendi company.

Job Description As part of the global Gameloft Marketing team, you will join a passionate group of gamers and top minds in the business of games, for all platforms and people.

We are looking for the best talents to join our teams, and help recruit, engage and inspire our players – potential and existing, worldwide.

Gameloft is at a pivotal time in its development, creating gaming experiences suited for a cross-platform environment adapted to a world where both Free2Play and premium subscriptions models will coexist.

Reporting to the Studio Manager, with a functional reporting line to the VP Marketing & Communication at HQ, the Studio Marketing Director plays a key role in leading the Marketing teams located in the studio and who are managing how the games produced in the studio are taken to market and find their audience.

The Studio Marketing Director is part of the Studio Leadership Team composed of all other specialist Leads (Monetization, Game Design, Art) as well as part of the Global Marketing Leadership Team.

In this capacity, the Studio Marketing Director is a pivoting role, ensuring best execution of Marketing responsibilities across all marketing channels and touchpoints (UA, PR, featuring, social, influence, partnerships) and sharing of best practices as well as raising the strategic and creative bar, whilst addressing higher level topics and launching ad hoc initiatives to make our games more popular and our downloads more numerous.

This role is also about identifying and helping teams identify the tactical actions that will have immediate impact on downloads as much as it is about putting in place the foundational actions and strategy that will keep the game relevant in the future.

The successful candidate must make the most of their leadership abilities, strategic thinking, creative ideas, execution experience, organizational efficiency, and excellent communication skills.

Responsibilities Lead the marketing mindset and expertise in the studio all along the development and life cycle of the games : from initial ideation to game development and live operations Manage the Marketing teams in the studio (Product Marketing Managers, UA Managers, Game Community Managers, Marketing Artists…) – making sure the team is delivering at its best as part of the Game Team Raise the bar in strategic thinking linked to superior integrated creative execution that make a difference on the game downloads, DAUs and revenues Help teams articulating marketing plans that really connect and synchronize all marketing activities (UA, social, influence, partnerships, featuring etc…) to manage bot